Exploring the New
Why this tactic matters
When life is going well it is easy to assume that this is the best it can get and that your current tactics are fully effective. But life rarely stands still. It throws up novel challenges which can quickly undermine your current position. Exploring the New is that tactic which may keep you ahead of the “game of life”. It is the curiousity about wider trends and developments and the willingness to embrace fresh ideas which ensures that you are prepared to tackle tomorrow’s challenges
Edison, Electricity and Creativity
The story of Thomas Alva Edison, the genius inventor of the electrical age, has been told many times and with varying degrees of biographical accuracy. Patenting more than a thousand inventions (e.g. the microphone, phonograph, incandescent light bulb), he laid the groundwork for most of the technological innovations of the 20th century. The story of Edison and his extraordinary creative output is the story of hard work (he slept only four hours a night); wide ranging life experience (he had worked as a butcher, salesman, editor, telegraph operator); dogged persistence (“genius is 1% inspiration, 99% perspiration”); and business ruthlessness (his PR stunts demolished his rival, Nikola Tesla). But perhaps his greatest creation was the establishment of the “invention factory” at Menlo Park, New Jersey, the research and development centre staffed with brilliant scientists and technicians organised around the mass production of innovation.
Creativity is not the flash of originality from “out of the blue”. In Edison’s case, sustained innovation was the outcome of an enterprise, an enterprise based on his own personal curiousity and work ethic but also an understanding of the need to coordinate the efforts of others towards a business purpose.
